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Victoria Beckham Sales Rise, But Profitability Remains Elusive

The brand’s sales have grown by double-digits for the past four seasons, CEO Marie Leblanc said.
Chief executive Marie Leblanc with brand founder Victoria Beckham.
Chief executive Marie Leblanc with brand founder Victoria Beckham. (Chris Floyd)

Is Victoria Beckham’s brand turnaround finally starting to take shape? More accessible price points, a knit basics line and high-margin beauty unit are helping to usher in what Beckham and her team hope will be a new chapter for the company.

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Further Reading

What's Next for Victoria Beckham?

Chairman Ralph Toledano spoke exclusively to BoF about the label’s plans to reverse years of losses and achieve breakeven following filings that revealed a 16 percent sales decline in 2018.

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