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Agenda-setting intelligence, analysis and advice for the global fashion community.

Vanguart: How an Eight-Year-Old Startup Sells $200,000 Watches

Scarcity, innovation and the right investors have allowed Vanguart, Biver and other young brands to build top-end watchmaking businesses from scratch.
A white Vanguart watch over a grey background
This year, Korutürk says Vanguart will increase production to around 100 watches. (Vanguart)

In the cover story of this month’s

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Further Reading

Can Formula 1 Keep TAG Heuer in the Fast Lane?

The LVMH-owned brand plans to spend nearly 20 percent of sales on marketing this year, new CEO Antoine Pin says, doubling down on partnerships in the fast-expanding world of F1 racing in an effort to keep up growth in a sluggish watch market.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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