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Valentino to Phase Out ‘Red’ Sub-Brand, Go Fur-Free

Under a new CEO hired from Gucci, the Italian brand wants to refocus on its main luxury line.

Valentino's CEO, Jacopo Venturini. Courtesy. — Valentino's CEO, Jacopo Venturini. Courtesy. (Mattia Zoppellaro)

By

Robert Williams

18 May 2021

Rome-based Valentino will phase out its more-affordable “RedValentino” sub-brand as well as shutting down its fur subsidiary, Valentino Polar. The changes are part of a push to redefine the brand’s positioning as Italy’s leading “Maison de Couture”, the company said in a statement.

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About the author

Robert Williams

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article

Topics

Luxury

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Valentino

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