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Transforming a Near-300 Year Old Brand’s Business Model for the Future

In the last three years, heritage porcelain brand Ginori 1735 has rebranded, introduced a furniture collection and expanded into lifestyle. Now, BoF sits down with CEO Alain Prost to learn about its next steps, including an update to its Oriente Italiano collection.
Jake Gyllenhaal is the latest ambassador for Ginori.
Actor and artist Jake Gyllenhaal, the official face of the new Ginori 1735 campaign. (Gray Sorrenti)
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