Agenda-setting intelligence, analysis and advice for the global fashion community.
Each year, Hermès sets a creative theme for its design studios, with the aim of sparking conversation and providing some unified direction among its myriad propositions, ranging from entry-level scarves to high-end handbags and custom yacht upholstery for the happy few. This year’s theme, the Odyssey, is about “confronting the world’s uncertainties without losing our identity,” chief executive Axel Dumas said in a July presentation.
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