Agenda-setting intelligence, analysis and advice for the global fashion community.

Thom Browne’s Path to $500 Million, 500 Square Feet at a Time

The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.

inside thom browne store clothing racks and desk — Thom Browne's first retail store in France is in Saint-Tropez, a tennis-themed pro shop inside the members club Epi. (Thom Browne)

Alexandra Mondalek

18 July 2022

BoF PROFESSIONAL

When Thom Browne opened its first retail store in France, it didn’t opt for a glitzy, multi-level storefront in Paris, like many luxury brands would do. Rather, it opened a 500-square-foot outpost in the Mediterranean resort of Saint-Tropez, tucked away inside the members-only beach club Épi.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

BoF LIVE: Thom Browne Talks His Style of Repetitive Radicalism

Browne’s designs don’t rely heavily on fashion references, and instead strive for something new. He discusses his aesthetic, positioning and personal history with BoF editor-at-large Tim Blanks.

At the Met Gala, the Red Carpet Was Disrupted By the Real World

The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.