Agenda-setting intelligence, analysis and advice for the global fashion community.

Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home

The South African designer is taking a step back from the global stage by prioritising his local market, investing in DTC and working with new stockists across Africa.

African women donning designer Thebe Magugu's recent collection. — Magugu's Heritage Dress Capsule was inspired by eight of South Africa’s prominent tribes. (Thebe Magugu)

Yola Mzizi

28 February 2023

When Thebe Magugu won the LVMH Prize in 2019, he was nearly instantly flung into fashion fame. In the months that followed, he put on presentations at Paris and London Fashion Week, and dressed the likes of Rihanna, Naomi Watts and Lupita Nyong’o.

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The week of shows that ended on Sunday was an exercise in multiplicity, strictness and seduction, writes Angelo Flaccavento.

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After decades on the outside of the fashion industry looking in, the designer — who took the stage at an LVMH-sponsored Black History Month event in New York on Thursday night — has his pick of collaborators.

The Gatekeepers to Nigeria’s Fashion Market

Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.

About the author

Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

In This Article

Topics

Luxury

Location

South Africa

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