Agenda-setting intelligence, analysis and advice for the global fashion community.

Equinox Is Trying to Make Health the Ultimate Status Symbol

No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.

Equinox Lead — Equinox executive chairman and managing partner Harvey Spevak explains how to stay relevant to wellness-obsessed customers. (Equinox)

Liz Flora

16 January 2025

BoF PROFESSIONAL

When Harvey Spevak took the helm of Equinox Group in 1999, its properties consisted of five well-appointed gyms. Since then, he has overseen its move into spas, hotels and healthcare to meet its affluent customer base’s growing interest in optimising every aspect of its health.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.

About the author