Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Mytheresa Keep Its Place at the Top of Luxury E-Commerce in 2025?

Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.

Cover of Mytheresa: Staying Ahead in Luxury E-Commerce — Mytheresa CEO Michael Kliger anticipates a more stable luxury e-commerce market in 2025. (Mytheresa)

Malique Morris

27 November 2024

BoF PROFESSIONAL

Being a multi-brand luxury retailer online has never been harder. There are the high costs to acquire new customers, the ever-present problem of excess inventory and brands that prefer to sell on their own sites. A broader luxury slowdown has triggered a shakeout in the category, with Matches entering administration and Farfetch being acquired by Korean e-commerce giant Coupang in a fire sale.

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The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

About the author

Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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