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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Year Ahead: How Fashion Is Responding to the Return of Global Travel

With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.
Jacquemus pop-up shop at Portofino, Italy
Fashion players are adapting their strategies to connect with consumers on vacation in 2024. (Jacquemus)

Read the latest version of The State of Fashion report by McKinsey & Company and BoF Insights

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Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

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