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Agenda-setting intelligence, analysis and advice for the global fashion community.

Dior: How to Build a Long-Term Brand Image

Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale while steering the brand’s communications through the tenures of several designers and three CEOs. ‘Desirability — not just visibility — has to be the target,’ he told BoF in The State of Fashion 2024.
Deputy manager of Dior Olivier Biabolos (left). "Christian Dior: Designer of Dreams" exhibition (right).
Dior's Olivier Bialobos discusses how he is working to drive growth and desirability at unprecedented scale. (Dior; Getty)

Read the latest version of The State of Fashion report by McKinsey & Company and BoF Insights

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Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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