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Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead, according to The State of Fashion 2022 report by The Business of Fashion and McKinsey.
Gucci garden Roblox Robert Triefus
Robert Triefus. Gucci Garden on Roblox. (Gucci | Roblox.)

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Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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