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The Secrets to Kering’s Fashion Success

The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.
Kim Kardashian outside a Balenciaga store in Paris.
Kering brands like Balenciaga have successfully captured the zeitgeist with bold new creative propositions. (Getty Images)

In July 2013, fresh off a major corporate rebranding, Kering made a big strategic bet: focus on the luxury segment. Almost a decade later, that bet has largely paid off.

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Further Reading

How Saint Laurent Became a $3 Billion Powerhouse

CEO Francesca Bellettini breaks down how she worked with designer Anthony Vaccarello to more than double sales in 5 years, leaning into an amped-up take on Parisian glamour, seasonless merchandising and rapid expansion in leather goods.

The Business Vision Behind Balenciaga’s ‘New Era’

From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.

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