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The Record Rush to Buy a Rolex or a Patek Philippe Is Over

“What we saw in 2021 and 2022 was out of the norm,” said Francois-Henry Bennahmias, chief executive officer of Audemars Piguet.
Silver and gold Rolex watches displayed on a white table.
“What we saw in 2021 and 2022 was out of the norm,” said Francois-Henry Bennahmias, chief executive officer of Audemars Piguet. (Shutterstock)

The biggest ever boom in Swiss luxury watches is coming to an end.

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