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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline Abloh left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
Executives at New Guards Group and LVMH aim to harness the legacy left by the late Virgil Abloh to turn his label Off-White into a multi-billion-dollar brand.
Executives at New Guards Group and LVMH aim to harness the legacy left by the late Virgil Abloh to turn his label Off-White into a multi-billion-dollar brand. (Getty Images)

MILAN —

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Further Reading

The Mystery Mogul Behind Off-White

The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.

Virgil Abloh: ‘I Am Not a Designer’

The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.

About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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