Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Nine Lives of Proenza Schouler

What happened to the most promising brand in American fashion?
After epic highs and lows, Jack McCollough and Lazaro Hernandez’s Proenza Schouler is on a path to profitability.
After epic highs and lows, Jack McCollough and Lazaro Hernandez’s Proenza Schouler is on a path to profitability. (Kevin Trageser for BoF)

KEY INSIGHTS

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

THE LOOKS THAT MADE THE LABEL

Where Do Independent Fashion Brands Go From Here?

Many have already closed, or will shut down in the coming months. But for those that make it through the industry’s implosion, they’ll need to find a better, more viable way of doing business. Some thoughts on moving forward.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON