Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The New Normal: Survival Instincts Will Drive Business Adaptation

Economic recovery will be slow, forcing fashion players to ramp up resilience planning and adapt their operating models in order to survive, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
Tailoring department of Cieffe Company, a high fashion company that is reinventing itself to produce hospital products. Massimo Cavallari | Source: Getty Images
By
  • BoF Team,
  • McKinsey & Company

This article appeared first in 

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


Missoni’s Plans Under New Ownership

The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON