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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business Vision Behind Balenciaga’s ‘New Era’

From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.
Kim Kardashian at the 2021 Met Gala, wearing custom Balenciaga Couture.
Kim Kardashian at the 2021 Met Gala, wearing custom Balenciaga Couture. (Getty Images)

PARIS –

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