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The Best of BoF 2025: Fashion’s Year of Designer Revamps

A wave of creative overhauls swept through the industry including Chanel, Dior and Gucci as brands scrambled to reignite the interest of inflation-weary shoppers. The renewal brought excitement, but will it help fashion pull out of its slump?
Chanel Métiers d’Art 2026.
(Chanel)
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It was a year of designer revamps: luxury brands leaned hard into creative revolution as they sought to re-energise customers amid a sharp downturn in sales. Will it work? That’s the key question we examined in Robert Williams’ must-read analysis — “

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