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TAG Heuer and New Balance Team Up on a High-End Collaboration

The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.
The TAG Heuer Connected Calibre E5 40MM x New Balance Edition will be limited to 3,000 pieces.
The TAG Heuer Connected Calibre E5 40MM x New Balance Edition will be limited to 3,000 pieces. (Courtesy)

Luxury Swiss watchmaker

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Further Reading

End Times for Swiss Watchmakers?

This week, President Trump’s tariff on Switzerland went into effect, landing levies of 39 percent on every watch the country exports to the US. For some Swiss watchmakers, the threat is existential.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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