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Agenda-setting intelligence, analysis and advice for the global fashion community.

Swiss Watchmakers Battle for Their Future

The sector is facing double-digit sales declines and a crisis of relevance. ‘A watch has become a cultural object of sophistication… but culture has to constantly reinvent, otherwise it can disappear,’ said former Cartier boss Cyrille Vigneron.
Watches of Switzerland Store Front
A Watches of Switzerland store front in London. (Getty Images)

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Further Reading

Can Swiss Watches Compete on Value?

The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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