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Swiss watchmaking is contracting, increasingly polarised and shedding volumes fast. That’s according to Morgan Stanley’s Swiss Watcher, the annual industry report released Monday by the US investment bank’s research division.
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Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren’t who they used to be.
While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.
Pricey watches like Rolex, Patek Philippe and Audemars Piguet are flying off the shelves while customers leave their cheaper counterparts behind.
Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.
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