Agenda-setting intelligence, analysis and advice for the global fashion community.
Streetwear has captured the castle of European luxury. For many years, millennials have mixed their Supreme with their Dries Van Noten. But this week’s appointment of Virgil Abloh, the founder of haute streetwear sensation Off-White, as men’s artistic director of Louis Vuitton, one of the world’s biggest and most powerful luxury brands, underscores the magnitude of the shift and suggests that some of the industry’s largest players may be smart enough to disrupt themselves before they are disrupted.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
