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Agenda-setting intelligence, analysis and advice for the global fashion community.

Steven Ma: The New London Leather Goods Brand Fashion Insiders Are Betting On

The 28-year old designer secured top model Chu Wong and art direction by Ellie Grace Cumming for his first campaign. London’s Machine-A will be the first store to offer the brand.
Left, Dominik Saddock and Chu Wong pose for leather goods designer Steven Ma's first campaign. Casper Sejersen. Right, a crystal inside the transparent heel of Ma's Prism shoe. Chloe Le Drezen.
Left, Dominik Sadoch and Chu Wong pose for leather goods designer Steven Ma's first campaign. Casper Sejersen. Right, a crystal inside the transparent heel of Ma's Prism shoe. Chloe Le Drezen.

Convincing independent concepts are rare in the leather goods space, where cash-flush luxury groups have vacuumed up talent, materials and manufacturers and use their marketing heft to dominate the category. But a young London-based designer, Steven Ma, is hoping to buck the odds, and has managed to convince a strong cast of fashion insiders to support his brand out of the gate.

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