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Watchfinder: Building Trust to Formalise the Resale Market

What was once an unregulated second-hand watch sector is now increasingly brand-authenticated and growing fast, but it can still sometimes feel like the Wild West, says Zahra Kassim-Lakha, a director at Richemont’s pre-owned watch retailer Watchfinder.
Zahra Kassim-Lakha, director, integration & business development, Watchfinder; a Watchfinder boutique in Geneva, Switzerland. Watchfinder.
Zahra Kassim-Lakha, director, integration & business development, Watchfinder; a Watchfinder boutique in Geneva, Switzerland. Watchfinder.

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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