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The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth

Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.
A gold mine in Cobar, Australia. Getty Images.
A gold mine in Cobar, Australia. Getty Images.

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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