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The Future of Watches: The Pre-Owned Market Will Be Worth Up To $32 Billion

Watch brands must work hard to capitalise on the increasingly important second-hand market, while digital platforms will need to sharpen their business models.
The Rolex wristwatch worn by George Lazenby during the film "On Her Majesty's Secret Service" is seen on display at an auction at Christie's auction house in London. Getty Images.
The Rolex wristwatch worn by George Lazenby during the film "On Her Majesty's Secret Service" is seen on display at an auction at Christie's auction house in London. Getty Images.

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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