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The Future of Watches: The Mid-Market Squeeze

Mid-market watch brands must revitalise their branding, refine their product offerings and create more intimate connections with consumers, or risk foregoing revenues of up to $2.5 billion by 2025.
Guests attend the opening of Daniel Wellington's global flagship store in New York. Getty Images.
Guests attend the opening of Daniel Wellington's global flagship store in New York. Getty Images.

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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