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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Future of Watches: A High Stakes DTC Shake-Up

$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.
A visitor walks past a Patek Philippe SA booth during day two of the 2019 Baselworld luxury watch and jewellery fair in Basel, Switzerland. Getty Images.
A visitor walks past a Patek Philippe SA booth during day two of the 2019 Baselworld luxury watch and jewellery fair in Basel, Switzerland. Getty Images.

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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