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Christopher Ward: Probing Data to Remain Distinctive

As competitors proliferate, the UK company with its own in-house Swiss-made movement remains committed to the digital direct-to-consumer model it helped pioneer but CEO Mike France says data-driven innovation will set the brand apart for its next chapter.
Mike France, chief executive of Christopher Ward; A sketch of a Christopher Ward C63 Sealander Elite. Christopher Ward.
Mike France, chief executive of Christopher Ward; A sketch of a Christopher Ward C63 Sealander Elite. Christopher Ward.

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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