Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Christie’s: How Digital Is Driving Sales of Big-Ticket Items

As the leader of Christie’s luxury division, Aline Sylla-Walbaum has been at the forefront of a digital transformation that has driven a sharp rise in online sales for high-priced watches and jewellery.
Aline Sylla-Walbaum, global managing director of luxury at Christie's; an early 19th-century sapphire and diamond necklace during a press preview ahead of sales by Christies's in Geneva, Switzerland. Christie's; Getty Images.
Aline Sylla-Walbaum, global managing director of luxury at Christie's; an early 19th-century sapphire and diamond necklace during a press preview ahead of sales by Christies's in Geneva, Switzerland. Christie's; Getty Images.
By
  • Ming Liu

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


Missoni’s Plans Under New Ownership

The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON