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Chow Tai Fook: Persuading Clients To Pay a Premium

At one of the biggest jewellers in the world, Kent Wong Siu-Kee is focused on mainland China and other dynamic Asian markets to persuade buyers of unbranded jewellery to instead choose Chow Tai Fook.
Chow Tai Fook managing director Kent Wong Siu-Kee; an employee arranges gold bangles inside a Chow Tai Fook Jewellery Group jewellery store in Hong Kong. Chow Tai Fook; Getty Images.
Chow Tai Fook managing director Kent Wong Siu-Kee; an employee arranges gold bangles inside a Chow Tai Fook Jewellery Group jewellery store in Hong Kong. Chow Tai Fook; Getty Images.
By
  • Ming Liu

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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