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Cartier: Selling Timelessness in Times of Change

Cartier transcends generations, geographies and genders, says the brand’s chief executive Cyrille Vigneron, but staying relevant in the choppy waters of the post-pandemic jewellery market demands iconic, classic designs.
Cartier CEO Cyrille Vigneron; A Cartier store in London, UK. Cartier; Getty Images.
Cartier CEO Cyrille Vigneron; a Cartier store in London, UK. Cartier; Getty Images.
By
  • Ming Liu

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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