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Ssense said Tuesday that Sequoia Capital China has taken a minority investment in the company, valuing it at over 5 billion Canadian dollars ($4.1 billion), to fund a global expansion. It marks the first-ever external investment for the Montreal-based company, founded by chief executive officer Rami Atallah with his brothers, chief financial officer Firas Atallah and chief operating officer Bassel Atallah, in 2003.
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