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Luxury

Solving Kering’s Gucci Problem

It’s a problem many competitors would kill to have. But as once-staggering growth begins to stall, the Italian megabrand would benefit from new aesthetic ideas, writes Luca Solca.
Guests at the Gucci show during Milan Fashion Week Spring/Summer 2020. Getty Images.
Guests at the Gucci show during Milan Fashion Week Spring/Summer 2020. Getty Images.
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BoF PROFESSIONAL

In recent years, Gucci has delivered the most spectacular turnaround in the history of the modern luxury goods industry, multiplying many times over its financial contribution to parent company Kering: between 2014 and 2019, Gucci sales increased by 2.75x, while EBIT (earnings before interest and taxes) grew by 3.84x, hitting about €4 billion in 2019.

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