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Agenda-setting intelligence, analysis and advice for the global fashion community.

Should Gucci Depend Less On Its Designers?

A low-key, transitional menswear show suggested the brand is saving its marketing and financial firepower for its next creative leader.
Gucci Autumn/Winter 2023
Gucci Autumn/Winter 2023 (Indigital)

MILAN —

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Further Reading

Why Alessandro Michele Is Exiting Gucci

From 2015 to 2019, the designer’s trendsetting maximalist vision powered the modern luxury sector’s most successful turnaround ever. But more recently Kering’s flagship brand has struggled to keep up momentum.

Can the Changes at Gucci Reignite Growth?

Luxury’s biggest pre-pandemic success story is reinforcing its high-end credentials as it works to transition from an era of fashion-driven ‘reinvention’ to a new chapter of ‘sustainable elevation.’

The State of Gucci

After years of blockbuster growth, Gucci is struggling to bounce back from the pandemic. Getting back on track will require the brand to appeal to multiple tribes of consumers.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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