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Fast-Growing Brand Saloni Bets Big on Experiential Marketing

‘I don’t necessarily think that a store in Mayfair is going to do anything for me,’ says designer Saloni Lodha on her decision to invest in Instagram friendly events like this weekend’s Holi Saloni in Udaipur, India.
Saloni Spring/Summer 2018 campaign | Photo: Billal Taright
By
  • Lauren Sherman

UDAIPUR, India

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