Agenda-setting intelligence, analysis and advice for the global fashion community.
Sabato de Sarno
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Gucci’s new designer offered up a more relatable menswear vision than his predecessor, updating classic wardrobe pieces with discreet contemporary twists. But will covetable coats and shoes be enough to revive excitement in the Italian megabrand?
Kering SA’s stock plunged to a seven-year low on Monday, with analysts downgrading the Gucci owner amid concerns over weak demand in China, marking a sharp decline in the luxury sector.
One year into designer Sabato De Sarno’s tenure, the brand has yet to tell a compelling fashion story. Monday’s sophomore menswear collection was no exception.
Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.