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Richemont’s Alaïa Names Pieter Mulier Creative Director

The appointment signals Richemont’s growing interest in its fashion division and gives a longtime Raf Simons deputy a chance to shine on his own.
Pieter Mulier shot by Pierre Debusschere. Alaïa.
Pieter Mulier shot by Pierre Debusschere. Alaïa. (254 Forest)
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Richemont has named Belgian designer Pieter Mulier, a longtime deputy of Raf Simons, as creative director of its Maison Azzedine Alaïa brand. His first collection will be for the Spring-Summer 2022 season, Paris-based Alaïa said in a statement.

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Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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