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Agenda-setting intelligence, analysis and advice for the global fashion community.

Richemont Needs a Transformational Move

For years, the Swiss luxury group has lagged rivals in fashion and tech, and now finds its dominance in hard luxury under threat. What is chairman Johann Rupert’s end game?
Richemont's Johann Rupert in South Africa.
Richemont executive chairman Johann Rupert at an event during the Alfred Dunhill Championship in South Africa, 2019. Getty Images. (Jan Kruger)

Covid-19 has been tougher on Swiss luxury group Richemont than on French rivals Kering and LVMH, and this week its shareholders are being asked to bet on the company’s future.

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