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Rethinking The Art World | The Strategy Behind Chanel’s Arts and Culture Push

The French couture and beauty giant is rewriting luxury fashion’s soft power playbook with a decentralised approach to arts patronage that’s about creating ‘cultural transformation,’ not branded museums.
Hamburger Bahnhof's 2025 Chanel Commission was a monumental installation by Klára Hosnedlová.
Hamburger Bahnhof's 2025 Chanel Commission was a monumental installation by Klára Hosnedlová. (Courtesy)

LONDON —

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Further Reading

Is the Art Market AI-Proof?

While artists are experimenting with artificial intelligence to produce work, the technology won’t disrupt the business of art, argues Marc Spiegler.

Exclusive: Matthieu Blazy’s Vision for Chanel, Revealed

With the season’s hottest debut, Blazy is charting new territory for Chanel — and fashion itself — fuelled by new insights into Gabrielle Chanel’s own creative process, the designer tells Tim Blanks in an in-depth global exclusive interview.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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