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Agenda-setting intelligence, analysis and advice for the global fashion community.

Rethinking Luxury’s Relationship With Black Consumers

Black Americans have long been avid buyers of high-end goods. Now their expectations are shifting, with important implications for brands.
Two Black guests wearing Louis Vuitton outside the Louis Vuitton Paris Fashion Week Show.
Black Americans have long been avid consumers of prestigious luxury goods. Now their expectations are shifting, with important implications for brands. (Getty Images)

Over the pandemic,

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Further Reading

The Truth About Black Buying Power

African Americans are disproportionately interested in fashion goods but brands must end the scourge of ‘shopping while Black’ to seize the opportunity, argues Jason Campbell.

Where Are Fashion’s Black CEOs?

Vanishingly few big, established brands have appointed Black chief executives, even after two years of theoretically addressing racial injustice.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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