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Agenda-setting intelligence, analysis and advice for the global fashion community.

Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men’s

The celebrity music producer has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari.
Pharrell Williams attends the 65th GRAMMY Awards at Crypto.com Arena in February 2023 in Los Angeles.
Pharrell Williams attends the 65th GRAMMY Awards at Crypto.com Arena in February 2023 in Los Angeles. (Getty Images)

Louis Vuitton has hired Pharrell Williams to become its new men’s creative director, opening a new chapter for the brand following the death of

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Further Reading

How LVMH Dominates the Luxury Business

Above all, the French conglomerate benefits from the sheer scale of its core megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, writes Luca Solca.

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