Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Relaunching Linea Rossa Is the Smartest Thing Prada Has Done in a While

Prada co-CEO Patrizio Bertelli speaks exclusively to BoF about the relaunch of the sportif line. The move is all but sure to resonate with fans, but a full recovery is far from guaranteed.
Prada's Autumn/Winter 1999 Linea Rossa campaign | Photo: Norbert Schoerner
By
  • Lauren Sherman

MILAN, Italy

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON