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Prada’s Lorenzo Bertelli to Become Versace Executive Chairman

Prada Group CEO Andrea Guerra, speaking at BoF VOICES 2025, said Bertelli will be ‘much more involved’ in Versace. The acquisition is expected to close the first week of December.
Prada Group CEO Andrea Guerra, speaking at BoF VOICES 2025, said Bertelli will be ‘much more involved’ in Versace.
Prada Group CEO Andrea Guerra, speaking at BoF VOICES 2025, said Bertelli will be ‘much more involved’ in Versace. (Getty Images for Business of Fashion)

OXFORDSHIRE, United Kingdom —

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Further Reading

Prada Group to Buy Versace for €1.25 Billion

Prada plans to invest an additional €250 million in relaunching Versace, which has struggled to keep up with bigger heritage brands since selling to Michael Kors parent Capri Holdings in 2018.

Versace’s New Designer Knows Good Sex

Dario Vitale resurfaced long-lost depth and eroticism at the iconic Italian brand, triumphing over expectations for a muted show in the lead-up to a planned takeover by Prada Group, writes Robert Williams.

About the author
Eric Sylvers
Eric Sylvers

Eric Sylvers is Milan Correspondent at The Business of Fashion. He is based in Milan and leads BoF’s coverage of all things Italian.

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