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Phoebe Philo’s First Drop, Explained

On Monday, the star designer released her namesake label’s first products, serving up ‘Old Celine’ chic spiked with a raunchier undercurrent. BoF breaks down the drop, as well as a go-to-market strategy that couldn’t be further from the standard luxury playbook.
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On Monday, Phoebe Philo released her namesake label’s first products, serving up ‘Old Celine’ chic spiked with a raunchier undercurrent and strapped to an unconventional go-to-market strategy. (Courtesy Phoebe Philo)

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Further Reading

Phoebe Philo: The Big Reveal

In Philo’s first looks for her long-awaited namesake label, there’s the luxe minimalism she was known for at Celine, but also a raw, shredded edge which breaks with her immediate past, reveals Tim Blanks after an audience with the designer.

Can Big Luxury Build New Fashion Brands?

LVMH’s decision to pull the plug on the Fenty fashion label it launched with Rihanna only two years ago underscored just how elusive start-up success has been for Europe’s big luxury groups.

About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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