Agenda-setting intelligence, analysis and advice for the global fashion community.

Phoebe Philo Sets Digital-First Debut for September

The famously social media-shy designer has launched an Instagram account and will unveil her first collection under her own name via phoebephilo.com.

Phoebe Philo will finally debut her namesake brand in September 2023 with what appears to be a digital-first approach. (Phoebe Philo)

09 February 2023

BoF PROFESSIONAL

Phoebe Philo will finally debut her namesake brand in September with what appears to be a digital-first approach. On Thursday, the famously social media-shy design star launched the Instagram account @phoebephilo, announcing plans to unveil her first collection for the brand via phoebephilo.com, which will open for customer registrations in July.

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Phoebe Philo Is Launching Her Own Brand, Backed by LVMH

BoF has learned that the former creative director of Celine is returning to fashion with an eponymous label and minority investment from the world’s largest luxury group.

The Logic Behind LVMH’s Phoebe Philo Deal

LVMH’s bet on Phoebe Philo’s new label keeps the star designer in the group’s orbit and gives it a new opportunity to experiment with a digital-first business model.

About the author

Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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