Agenda-setting intelligence, analysis and advice for the global fashion community.
It may be the height of summer, but that hasn’t stopped Instagram’s favourite skiwear brand from welcoming some starry new investors.
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Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
How luxury brands and retailers are tapping the increasingly fashionable skiwear market.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.