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Opinion: A Birkin Looks Better on Your Arm Than in a Hedge Fund

With the boom of the secondhand-luxury-goods market, an actual fund that attempts to make money off the secondary luxury handbag market is the next logical step, writes Allison Schrager.

Hermès Birkin bag — Luxus, the aptly named asset manager, has a hedge fund that buys Hermès Birkin and Kelly bags on the secondary market and then flips them. (Flickr/Hiro Kokoro)

By

Bloomberg

02 January 2026

BoF PROFESSIONAL

Social media algorithms know me better than I do. Who knew I’d get such joy from watching Love Luxury, a handbag reseller with a YouTube channel that typically features bereft women trying to sell Birkin bags gifted from former lovers? “It is just too painful to keep,” one says. “Oh, and the stickers are still on. … Can I get $50,000 for it?”

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Luxury:Leather Goods

Organisations

Hermès International

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