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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Mystery Mogul Behind Off-White

The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.
Davide De Giglio, co-founder of New Guards Group, which owns many of luxury streetwear’s most-hyped brands.
Davide De Giglio, co-founder of New Guards Group, which owns many of luxury streetwear’s most-hyped brands. (Kevin Trageser for BoF)

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